Do You Want Your Usual?
“Good morning. Do you want your usual?” These were the words I recently heard spoken by a local barista to two coffee-shop patrons. Consistent. Thoughtful. Familiar. Welcoming. Comforting. That’s what these words represent. How long does one have to regularly patronize an establishment before they are known by employees to have a “usual?” A month of weekly visits? Weeks of daily visits? Does it depend on consistency of order? Does it depend on consistency of the employee?